Ocean's Edge Salon & Spa
Ocean’s Edge Salon & Spa, located in Surfside Beach, SC, serves a mix of loyal locals and vibrant tourists. Known for its fun atmosphere and warm, personable team, the salon blends charm with a commitment to precision and beauty. This unique approach has helped them thrive in a competitive market.
Client
Ocean's Edge Salon & Spa
Service
Strategy, Marketing, Content, Website
The Problem
As most businesses do, the salon has faced challenges along with their successes, one being consistent lead generation, a common hurdle for businesses serving a diverse clientele. While catering to both locals and tourists with varied beauty and spa needs, attracting a steady flow of new customers can be difficult.
The Solution
The website was revamped with clear, engaging content and features that highlighted their unique services. Social media pages were completely refreshed to deliver consistent messaging, showcasing the salon’s atmosphere and expertise while engaging their audience regularly. And finally, targeted ad campaigns were launched to promote specific services, ensuring they reached the right audience at the right time, driving both awareness and bookings.
The Outcome
As a result, Ocean’s Edge Salon & Spa has seen a notable increase in community presence, having clients feel like they’re truly a part of something. Promotional campaigns have achieved higher conversion rates, directly boosting bookings for targeted services. And most importantly, the salon has experienced consistent lead generation, ensuring a steady stream of new and returning clients to support their growth.
